About Us
Toys are more than just a product – they are a companion for unforgettable childhood memories. As an experienced toy manufacturer, we focus on innovation, quality and attention to detail to create fun for all ages. Each item in our range is a key that opens the door to a fantasy world.

Our mission
Since our foundation in 1926, we have focused on quality, innovation and the joy of playing. Our mission is to create toys that not only entertain, but also inspire and connect. At the same time, we attach great importance to safety. With responsibility and passion, we inspire families and shape the world of play – making it a little better every day.
- Many years’ experience
- Sustainable production
- Highest safety standards
- Creative designs
- Exclusive licensing partnerships
- Precision in manufacturing
Tradition and innovation combined
For almost 100 years, we have been making toys that accompany generations. From humble beginnings to an internationally successful company, we stand for quality and creativity. John GmbH always has its finger on the pulse.
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years’ experience
Decades of know-how and passion make us a trusted partner in the toy world
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product groups
Our versatile range covers everything, from classic match balls to innovative trendy items
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licenses
With our exclusive licensing partnerships, we bring beloved characters into the world of children
Our values, our promise
Quality, creativity and responsibility – these are the pillars on which our success rests. We create toys that are not only fun, but also safe, sustainable and innovative. Our goal is to inspire families worldwide and create moments that connect.
Quality that convinces
Our products are made of high-quality materials and meet the highest standards.
Reliability that counts
John's toys stand for durability and guaranteed joy over many years.
Tradition meets modernity
We create products that combine the past and the future in a playful way.
Focus on creativity
Each toy is designed with attention to detail and innovative ideas.
Our commitment goes beyond just the production of toys. We see ourselves as a partner to families who are looking for the best for their children. In doing so, we attach great importance to the highest safety standards, innovative designs and responsible production. With passion and experience, we develop toys that get children moving, promote their creativity and give joy across generations.
- 99 years’ experience
- Responsible production
- Unique designs
- Family business in the 3rd generation
Our history, our strength
1926
Founded by Albin John as a repair shop for tyres and rubber goods in the Sudetenland.
1935
Start of production of re-treaded tyres.
1948
Restart of operations after the Second World War.
1954
Start of ball production in Freilassing and entry of the company ALBIN JOHN & SÖHNE OHG in the commercial register.
1956
First exhibitor at the International Toy Fair in Nuremberg.
1957
Founding of JOHN THERMOPLASTIC GmbH and expansion of the production program to include inflatable items and toy figures.
1960
Start of export activities across the world and expansion of the range to include imported items from around the world.
1972
Takeover of the tire and toy companies by the founder’s sons, Hans and Walter John.
1976
Founding of the first European sales company.
1988
Introduction of 360° full printing.
1991
Founding of the company JOHN Leisure in England.
1996
Expansion of the product range to include body training articles, in particular the production of exercise balls.
1998
Susanne and Andrea John are appointed as Managing Directors.
2004
Founding of JOHN Hellas, JOHN Rus and JOHN Asia.
2012
Certification according to DIN EN 9001:2008.
2019
Acquisition of Beluga – expansion of the range to include high-quality wooden toys and trendy products.






Our team
Behind every product are people with passion, creativity and commitment. Our team combines expertise and true team spirit. Together, we work to create toys that come alive with every touch and support your little everyday heroes on their journey.



Moments that move
Our images tell stories full of creativity, teamwork and the joy of playing. Be inspired by discovering the diversity that makes John Toys what it is. Every moment reflects our passion that we put into every product.